Privacy policy

Privacy Policy

This Privacy Policy describes how we collect, use, and share your personal data when you visit or make a purchase on www.perfectbeautygoods.com (the “Site”).

Personal data we collect

When you visit the Site, we automatically collect certain information about your device, including data about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, referral sources, and how you interact with the Site. We call this “Device Information.”

We collect this via:

  • Cookies

  • Log files

  • Web beacons, tags, and pixels

We also collect “Order Information,” such as your name, billing and shipping address, email, phone, and payment method (including cash on delivery) when you make or attempt to make a purchase.

When we refer to “personal data” in this policy, we mean both Device Information and Order Information.

How do we use your data?

We use Order Information to:

  • Process and manage your purchases.

  • Communicate with you.

  • Prevent fraud.

  • Send you promotions if you have consented.

We use Device Information to:

  • Detect risks and fraud.

  • Improve and optimize the Site (e.g., by analyzing how users navigate).

Use for advertising purposes

We may use your data to send you personalized ads or promotional content. You can opt out at any time via the links in our emails or by contacting us.

Sharing your personal data

We share your personal data with third parties that help us run our store and services, such as:

  • Shopify, our e-commerce platform. Their privacy policy: Shopify Privacy Policy.

  • Google Analytics, to analyze site usage: Google Privacy Policy.

  • Email marketing or automated messaging tools, in compliance with the GDPR.

We may also share your information if required by law or a competent authority.

Behavioral advertising

We may use your data to show you personalized ads through platforms such as Google Ads or Meta (Facebook/Instagram).

You can opt out of behavioral advertising via:

  • Digital Advertising Alliance

  • Google Ads Settings

“Do Not Track” signals

We do not change our data collection practices when your browser sends a “Do Not Track” signal.

Rights of EU/EEA residents

If you live in the European Union or the European Economic Area, you have the right to:

  • Access, rectify, or delete your personal data.

  • Object to processing or request data portability.

  • Lodge a complaint with a data protection supervisory authority.

To exercise these rights, contact us at info@perfectbeautygoods.com.

International transfers

By using this Site, you agree that your information may be transferred to servers outside the EU, including the United States and Canada (Shopify, Google, etc.).

Data retention

We retain Order Information as long as necessary to comply with legal obligations, resolve disputes, and enforce our agreements, unless you request deletion.

Changes

We may update this policy at any time for legal, technical, or business reasons. We recommend checking it periodically.

Contact

If you have questions, suggestions, or wish to exercise your privacy rights, write to: info@perfectbeautygoods.com.